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Users will soon have a updated setting that enables them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the company revealed that it currently hosts over 1 bn AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale release. This shift comes amid a surge in AI content, fueled by emerging AI video creators.

The Broader AI Trend

It has been noted that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.

Based on user feedback that a lot of users appreciate content made with AI tools, from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, according to their own choices,” stated a spokesperson.

AI on the Platform

The platform disclosed that there are currently 1.3bn videos on its network labeled as artificially created. Overall, in excess of 100 mn media items are submitted to the service daily, making AI content a limited portion of its overall inventory.

User Control Features

Viewers will be capable of limit or boost the level of AI content they see by opening the “manage topic” option in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the filter cover current affairs, fashion, aesthetics, and movement.

Platform Guidelines

The platform’s guidelines mandate content makers to label “realistic” artificially created content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.

Additionally, the platform will from now on attach an artificially created label to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to evade the tagging system.

AI Literacy Programs

TikTok is additionally establishing a $2m awareness program for specialists and institutions to create informative material about using AI responsibly. This program will benefit non-profit groups dedicated to educating computer science.

Platform Protection

TikTok has justified its safety measures, during discussion over plans to cut jobs for numerous content moderators in the UK. The company is set to reduce hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by humans. The company reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.

It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is making a difference process content quickly.”